Cyber Monday price savings have now crossed into medical supplies. Cyber Monday is the first working day after the Thanksgiving weekend. Cyber Monday follows "Black Friday", the biggest shopping day of the year--the day after Thanksgiving. On Cyber Monday, people search the Internet at work and at home for holiday specials, discounts and savings on their Christmas shopping list. Last year, $887 million was spent by Internet shoppers on Cyber Monday. Growth of Cyber Monday shopping is expected to top $1 billion within a few short years. Reaching $900 million this year is very likely with the recent improvements in the country’s economic outlook.
Part of the huge growth of Internet holiday shopping on Cyber Monday includes the quickly growing home medical supply segment. Medical Supplies are usually associated with an older target audience that finds itself with increasing medical needs. This segment of people over the age of 55 make up 46% of Internet users. "Older generations use the Internet as a tool for research, shopping and banking." (PewResearch, Generations Online in 2009, January 28, 29009) Younger generations tend to use the Internet to socialize and for news. The generations above age 55 have greater medical needs than younger generations. These increased medical needs generate significant purchases of medical supplies are most often associated with necessity rather than luxury. This market segment often has limited income and many are living on retirement funds and therefore search the Internet looking for bargains. They search for wholesale medical supplies and discount 
medical supplies that will fit into their tight budgets. Some of the shopping criteria used by these Cyber Shoppers include Free Shipping, No Restocking Fees, Same Day Shipping, Price Matching and Discount Pricing.
Since medical supplies for this target market are a necessity, this segment will likely produce sharp growth well into the future. This coming Cyber Monday is no exception. Some expect medical supply sales to increase by 30% this holiday season. Some shoppers find that medical supplies make great holiday gifts for aging family members or others who are recovering from surgery or a major illness.
The medical supplies rising in demand on holiday shopping lists include the following categories: Impotence Products, Incontinence Supplies, Wound Care, Medical Tapes & Adhesives, Mobility Aids, Respiratory Therapy Products, Compression Therapy Products and Home Living Aids. While home living aids are not “necessity” products, this category offers products adaptable for much wider audience. Respiratory therapy products are purchased as gifts by close family members for ailing parents who can no longer afford required medical equipment like oxygen concentrators, CPAP machines or cough assist devices. This 
medical equipment is often required for survival so many family members justify the purchase of these medical devices as helping a loved one while at the same time completing a holiday shopping list.
One of the prominent medical supply Internet retailers that plan to offer significant discounts for Cyber Monday shoppers is Vitality Medical. As an Internet medical supplier for the past 10 years, Vitality Medical has seen significant sales growth during holiday shopping and plans to offer what cyber shoppers are looking for. Brad Packer, president of Vitality Medical states that this year they plan to give Cyber Monday shoppers everything they want, including Free Shipping, No Restocking Fees, Same Day Shipping, as well as price reductions.” Mr. Packer continues, “Its not just discounts and great sales policies that Internet shoppers demand. They want great customer service. Vitality Medical has achieved a Five Star Rating with ResellerRatings.com and a A+ with the Better Business Bureau. Although the economy has shown some improvement, many who are unemployed or retired have not experienced any increases to their income. We are here to help with an additional 15% holiday discount on our already wholesale pricing.1” Cyber Shoppers can find these specials posted on Monday at VitalityMedical.com
